Directgov, the website of the UK government providing information and online services for the public has launched a new Fire Kills website with a series of dedicated campaign pages full of useful information on how to prevent, detect and escape from fire.  The new site features key fire safety messages and Fire Kills campaign materials, including specialised resources for teachers, disabled people, parents and landlords and tenants. There is also an interactive area aimed specifically at children, to teach them about fire safety in a fun and practical way. Visit the site at: 

http://campaigns.direct.gov.uk/firekills/

The Communities and Local Government Fire Kills campaign is a publicity campaign aimed at the general public. The programme comprises three core community fire safety themes: prevention, detection and escape; the key and primary message is smoke alarm ownership and maintenance. The campaign is made up of many elements including the traditional methods of communication via television/radio/digital advertising and PR.